I shape ideas with purpose and strategy, that drive impact at scale.
Design Leader with 13+ years of experience building and leading multidisciplinary teams to deliver user-centric, scalable solutions across e-commerce, retail, and digital product ecosystems.
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Expertise
Brand & Visual Identity
Brand strategy (positioning, tone, voice)
Logo, typography, color systems
Visual language & brand guidelines
UX / Product Design
Research, UX strategy, user journeys
Wireframes, flows, interaction design
UI for apps, websites, platforms
Content Production
Product & lifestyle photography
TV commercials & digital video ads
Creative direction, scripting, storytelling
AI-Powered Layer
AI-driven personalization
AI-generated creative variations
Automation in design
Professional Experience
Flipkart
Design Manager (Feb 2018 – Present)
Lead a 21-member multidisciplinary design team comprising UX designers, illustrators, visual designers, and design technologists, delivering high-impact digital experiences for one of India’s largest e-commerce platforms.
Spearhead strategic design planning—aligning design vision with organizational goals, business transformation needs, and customer expectations.
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Melorra
Sr. Designer (June 2017 – Jan 2018)
Established cohesive design standards and creative direction across web, social media, and marketing communications.
Drove major brand and campaign launches including Women’s Day, New Year, and Festive Sales, ensuring creative consistency across digital touch points.
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Myntra
Sr. Designer (Jan 2015 – June 2017)
Led design direction for flagship campaigns and seasonal product launches, aligning visual design with marketing strategy and consumer insights.
Designed cross-channel promotional campaigns for Nike, Adidas, and Puma, driving measurable growth in brand engagement and sales.
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Langoor
Visual Designer (June 2014– Jan 2015)
Created social media creatives for in-house and client brands like CarDekho and Asian Inspirations.
Developed templates and style guides, ensuring brand alignment and design consistency.
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Aspiration Ad Agency
Visual Designer (June 2012– April 2014)
Designed campaigns for clients including ITC Hotels (pan-India), Jameson, Nine Hills, and Windmill Craftworks.
Created brand assets such as menus, festival posters, hoardings, and ad creatives for ITC Hotels.
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Major Highlights
Building High-Performing Design Teams
Successfully built and scaled multidisciplinary design teams across leading consumer brands, fostering collaboration, creativity, and consistent delivery at scale.
Scalable Design Systems Leadership
Pioneered modular design systems that strengthened visual coherence while improving speed, efficiency, and cross-team collaboration.
Award-Winning Design Leadership
Recognized with multiple Performance Excellence Awards for impactful leadership, creative excellence, and measurable business outcomes.
Impactful Marketing & Product Design
Played a key role in shaping high-impact marketing and product campaigns for India’s leading e-commerce platforms.
Key Skills & Competencies
Let's Connect
akshay.jiwani005@gmail.com
Contact number
+91 9035173051
