Lolo Price Feature
Core Problem Statement
How might we motivate users to increase their cart value to ₹299 in a clear, fast, and confidence-building way, without slowing down the 10-minute shopping experience?
Problem Statement
User Problem
Users want the best possible price but often feel uncertain about how to unlock additional savings.
Discount constructs tied to cart value can feel confusing, hidden, or effortful, especially in quick commerce where speed matters.
Users may abandon or underutilize offers if the value is not clear, achievable, and rewarding.
Business Problem
Low average order value (AOV) impacts unit economics in quick commerce.
Users often check out early without exploring incremental value.
Need to nudge higher basket size without increasing friction or harming trust.
Design Goals
Clarity of Value
Make the LoLo Price benefit instantly understandable — what users gain and how to unlock it.
Low Cognitive Load
Encourage higher cart value without requiring mental calculations or effort.
Progressive Motivation
Show users how close they are to unlocking LoLo Price benefits in real time.
Speed Preservation
Ensure the construct does not add steps, confusion, or friction to checkout.
Trust & Transparency
Clearly communicate eligibility, savings, and exclusions to avoid perceived dark patterns.
Design Approach
Embedded LoLo Price cues within the shopping flow, not as a separate offer page.
Real-time cart progress indicators toward ₹299.
Clear “You save X” messaging tied to actual product discounts.
Non-intrusive nudges (not blockers) to preserve fast checkout behavior.
Impact and Outcomes
User Impact
Users clearly understand how to get better prices.
Reduced anxiety and confusion around discount eligibility.
More rewarding shopping experience without feeling forced.
Business Impact
Increased Average Order Value (AOV).
Higher cart completion with bundled purchases.
Improved discount efficiency by incentivizing meaningful baskets.
Experience Impact
Pricing feels transparent and fair.
Faster decision-making due to clear progress cues.
Reinforces Flipkart Minutes as value + speed, not just speed.
Branding
Color Palette
LEMON
Hero
MAGENTA
Complementary
Elements
SAP
Headlines Price Text/Icons
Price Background
Color Palette
Neulis Cursive
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Inter
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Touchpoints
Screens
Homepage bottom sheet
Inline navigation
Landing page
Search page
D2R progress
Lolo Price Unlocked
Product page
Empty cart
